Reformation's New Home Collection: Rugs That Speak to the Heart

In a delightful turn of events, the fashion world is spilling over into our homes as Reformation, the beloved Los Angeles-based brand, steps into the realm of home design. With a new rug collection born from a partnership with French rugmaker Les Éditions de Tapis, the essence of Reformation’s style is now ready to grace our floors. This collaboration is not just about rugs; it’s an invitation to bring a touch of whimsical elegance into our living spaces.

Reformation has always been known for its unique approach to fashion, and now, it’s expanding that vision into decor. Lauren Caris Cohan, the chief creative officer, expressed her admiration for Thomas Coccimiglio, the founder of Les Éditions de Tapis, stating that his craftsmanship is simply unmatched. Each rug isn’t just a piece of floor covering; it is a work of art that manages to blend luxury with an airy lightness, a palpable sense of humor tucked into every weave.

The collection features nine limited-edition designs that beautifully marry the charm of Parisian interiors with the laid-back vibe of Los Angeles. Imagine delicate palm trees, elegant swans, and other charming motifs set against soft, inviting backgrounds. Unlike traditional rugs that may overwhelm with patterns, these designs leave generous spaces, allowing the art to breathe and shine on its own.

Each piece begins with a hand-drawn illustration before being hand-knotted by skilled artisans in India and Nepal. This process not only honors traditional craftsmanship but also ensures that each rug carries a contemporary spirit. Cohan explains that this venture is more than just adding a new product line; it’s about extending the design language that Reformation has cultivated through clothing and store environments. It’s about creating spaces that feel both effortless and delightfully unexpected.

As customers have long inquired about the beautiful rugs seen in Reformation’s stores, this collection is a response to that desire. With prices starting at $1,000, the rugs are exclusively available online, with swatches to view in select stores. This new chapter in Reformation's journey is a reminder that our spaces, much like our wardrobes, can be an expression of our identity, full of personality and charm.