Matt King Revives Etnies and Emerica with Fresh Vibes

Reviving the Classics: Matt King Takes Charge

Yo, fellow skaters! You ever have that gnarly feeling when a once-rad brand starts to fade into the background? Well, that was the case for etnies and Emerica until the dude, Matt King, rolled in like a kickflip on fresh pavement. This guy’s not just your average manager; he’s on a mission to breathe new life into these iconic skate shoe brands that have been there since the glory days of skateboarding.

Matt's got some serious cred in the skate industry. We’re talking about over 15 years of experience crafting experimental skate videos that are more trippy than a late-night session with your buddies. His first big move? Dropping sick promo videos for both etnies and Emerica that are sure to get your adrenaline pumping. If you haven’t seen them yet, you’re seriously missing out!

One of the raddest things about Matt is his unique approach to skateboarding. He draws inspiration not just from the skate scene but from horror movies and psychedelic vibes, which is just too cool. I mean, who wouldn't want to see skate footage that feels like a wild ride through a dream? He even mentioned how mushrooms helped him envision a skate video from a totally different perspective, and honestly, it’s that kind of creativity that sets him apart.

What’s even cooler is his bond with his best friend, Gene Belanger. These two have been creating together since their Scout days, and you can feel that camaraderie in their work. They’d spend countless hours in Gene's basement, surrounded by snacks and video games, just feeding off each other’s energy. That’s how you know the heart of skateboarding is still alive—through friendships and shared passions.

When Matt made the leap to Los Angeles, it was like a scene straight out of a skate video. Tired of the brutal Chicago winters and ready to chase opportunities, he dove headfirst into the world of videography. His journey hasn’t just been about skate videos; he’s explored the realm of music videos too, even if that didn’t hit the mark like skate videos did. But hey, that’s what skateboarding is all about—failing, getting back up, and trying something new!

So here’s to Matt King, the guy who’s shaking things up for etnies and Emerica. With his fresh take and killer creativity, it looks like these brands are set to shred back into the spotlight. Keep your eyes peeled, skaters—there’s some epic stuff coming your way!